WATCH: GRAY’S NEW MUSIC VIDEO IS 'GOOD'; STARRING SUPREME HOODIE
If this music video had any more street-wear brands it would be a fashion runway.
Supreme of course.
And emerging brand Anti Social Social Club
'Good' is a very relaxing song, from Korean rapper and producer Gray, currently signed onto Jay Park's record label. The songs' beat mixes hip-hop and elements of acoustic chords, working well with the chorus and fast tempo'd lyrics.
As fashion enters the 21st Century, it's interesting to see how youth oriented brands receive exposure across multiple media channels. It is unlikely these brands sponsored Gray, so they are just a reflection of his personal style and how he wants to connect with his audience. As consumers like us are always looking keen to observe how to match the latest trends and keep up to date, celebrities like Gray really help the process in affirming what is 'cool' and maybe even makes us feel better about our own fashion decisions.
We look forward to more chill tunes from Gray and his record label.